Michael Macdonnell

Building Airlab.

I believe the next era of commerce won't be defined by what brands build or sell independently, but by what they make possible together. The greatest opportunities lie in rethinking how brands, creators, products, and communities connect, turning collaboration from an occasional strategy into a fundamental way of creating, distributing, and capturing value.

Essays

All essays →

Work

  • Airlab

    An early-stage software project building infrastructure for collaborative, multi-party commerce.
    2026–

  • COOLIQ

    A Canadian drinkware brand I founded, creating insulated can and bottle coolers and reusable accessories.

Notes

Short observations, experiments, and things I’m learning.